The Medicare Quiz Ad Campaign was created as an interactive digital experience designed to educate prospective members about Medicare enrollment while simplifying what can often feel like a complex process. The campaign guided users through a series of personalized quiz-style questions that helped identify their healthcare needs and directed them toward relevant Medicare information and plan resources.

The project was designed to increase engagement through interactive storytelling while creating a more approachable and conversational entry point into Medicare education. By using a decision-tree style structure, the campaign encouraged users to actively participate in the experience rather than passively consume information, resulting in a more personalized and engaging journey.

Corporate, Branding, Display Ad

The visual direction blends bold healthcare branding with interactive, user-friendly design elements to create an experience that feels modern, approachable, and easy to navigate. UPMC Health Plan’s signature purple branding anchors the campaign while vibrant accent colors and layered geometric elements add energy and movement throughout the user journey.

Lifestyle imagery and diverse member photography were incorporated to make the experience feel relatable and human-centered while reinforcing themes of support, accessibility, and personalized care.

The overall aesthetic balances educational content with engaging visual storytelling, transforming Medicare education into a more approachable, supportive, and visually dynamic digital experience.

Role: My role was designer.

UPMC Health Plan