This campaign was developed to promote UPMC Health Plan’s digital tools. The project focused on increasing awareness and engagement around the health plan’s mobile app and digital member resources, emphasizing convenience, accessibility, and on-the-go account management.

The campaign included a full suite of responsive display ad sizes optimized for cross-platform digital placements, ensuring consistency across desktop, mobile, and web environments. Messaging centered around easy access to health insurance information, member tools, and app functionality available anytime, anywhere.

The objective was to create visually engaging ads that communicated both the simplicity and value of the digital member experience while driving app downloads and member interaction with digital tools.

Corporate, Branding, Social Media, Display Ad

The visual direction blends lifestyle photography with bold branded graphics to create a modern, approachable, and technology-forward aesthetic. Warm, authentic imagery of a member using a mobile device helps humanize the digital experience and reinforces themes of accessibility and convenience.

Overall, the campaign delivers a polished and user-friendly digital aesthetic that reflects the ease, accessibility, and innovation of UPMC Health Plan’s digital tools ecosystem.

Role: My role was designer for all pieces.

UPMC Health Plan