Nurture Your Best is a 2022 campaign with UPMC Health Plan to start ones journey to a healthy weight by joining the Weight Race. One would learn how to find a balance in how much to eat and make better-for-you choices each day.

Corporate, Branding, Campaign, Logo Design, Email Design

The look and feel of this campaign is fresh, energetic, and wellness-focused, designed to inspire healthy lifestyle choices in an approachable and motivating way. Bright, vibrant colors like green, orange, yellow, and purple create a lively and uplifting visual identity that reflects nutrition, movement, and overall well-being. The use of fresh fruits and vegetables as key design elements reinforces the health and weight wellness theme while adding strong visual interest and movement throughout each piece.

Role: My role was designer of all pieces for this campaign.

UPMC Health Plan, MyHealth