This proposal focuses on messaging on the quality of care patients receive from a physician, as the research revealed this was overwhelmingly more important to voters and policymakers than reducing costs, a centerpiece of the nurses’ argument in support of independent practice.

Research shows in this proposal, a 10-to-1 preference for a physician over a nurse in medical emergencies, so we pushed ASA members to share their unassailable personal stories, showing how their advanced education and training improved quality of care and saved lives in the operating room. In the proposal, it breaks down how ASA and Reingold has done outreach, relevant case studies, and to gather an understanding on the main objective of public and professional awareness on this subject.

Corporate, Brand Identity, Internal

Branding is in line with Reingold brand identity using specific logos, fonts, brand colors, and structure throughout the proposal.

Role: My role was designer for the full component of this proposal booklet.

Reingold

Client: American Society of Anesthesiologists