Every year, UPMC Health Plan sponsors the Pittsburgh Half Marathon in Pittsburgh, PA.

As I have been working at UPMC—I typically get to work on this campaign and always enjoy to do so as a runner myself (I ran the marathon in 2024!) There is several creative pieces that go into creating this campaign including social, posters, fliers, and expo pieces like the photo backdrop shown that is apart of a photo booth there.

Corporate, Branding, Social Media to gain attention of the Pittsburgh community to participate in the 2024 Pittsburgh Half Marathon.

Creative for this campaign is tied around showing that “running high” feeling through imagery around Pittsburgh. Using the UPMC color palette and fonts—this campaign ties UPMC’s identity and passion for health/ wellness together.

Role: My role was a Designer for all pieces on this campaign.

UPMC Health Plan