UPMC HEALTH PLAn
As of June 2020, I am a graphic designer at UPMC Health Plan located in Pittsburgh, PA. As a graphic designer at UPMC Health Plan, I am responsible for conceptualizing, design, and to produce print projects and other graphic materials of all levels needed for the marketing communications, provider education and communications, employee communications, and corporate communications efforts. I currently assist in conceiving creative visual ideas and solutions; design graphic materials such as brochures, newsletters, advertisements, and other related documents and collateral, with proper attention to function, concept, visual appearance and corporate identity requirements. I as well am head designer of the social media that is created for UPMC Health Plan, for Facebook, Instagram, and LinkedIn. I specialize in creating visually engaging content tailored for various social media platforms, ensuring everything I design aligns with the brand’s voice and identity while driving engagement, awareness, and results. I collaborate closely with marketing and content teams to turn campaign ideas into high-quality graphics, animations, videos, and other visuals that resonate with the target audience.